Go back almost a century, to the time when the modern corporation was created, and you’ll find laws that prohibit or limit the use of corporate money in elections. And yet this week, a 5-4 Supreme Court struck down the limits that Congress passed in 2002 in this tradition in the case Citizens United v. FEC.
“If there is a future for designers and marketers in big business, it
lies not in brand, nor in “UX,” nor in any colorful way of framing
total control over a consumer, such as “brand equity,” “brand loyalty,”
the “end to end customer journey,” or “experience ownership”. It lies
instead in encouraging behavioral change and explicitly shaping culture
in a positive and lasting way.”
I’ve been working in the energy sector recently.
This is a very interesting “turn of events”. More later.
Click here to go to a very interesting interview with him. If you haven’t read anything of his, I recommend Motherless Brooklyn.
Here’s a bit from the interview: ‘The secret is that you can’t teach writing. You can only teach editing and listening….’
Michael Pollan’s new book, Food Rules, builds the same set of arguments that Ed Huling, friend of many years, developed in his work with food over the years. Here is Pollan playing with Jon Stewart.
Also take a look at A Completely Different Way to Fix the Healthcare Crisis, an interview about his book
David Brooks in the NY Times writes about the tenor of public impatience with public institutions. “Many people seem to be in the middle of a religious crisis of faith. All the gods they believe in — technology, technocracy, centralized government control — have failed them in this instance.”
Our modern tendency to understand human beings as analogues of computers, which I have begun to call “compumorphizing, gives this kind of result.