“Bold Moves” at Ford

I just ran into Ford’s “Bold Moves” initiative, which imitates the “Reality Television” style of working out problems in front of an audience. 20 “Episodes” have been published already at http://www.fordboldmoves.com/default.aspx. In the episodes, Ford spokespeople where they say things like “We have to change or die.” and “Ford doesn’t have a PR prooblem; we have a product problem.” Meanwhile, the initiative is subtitled “Documenting the Future of Ford” – my suspicion is that this will turn out to be an attempt to do a new kind of PR.

Turns out Ford is a sponsor of “American Idol.” I suppose this is a very fancy case of life imitating (art).   

I will be reviewing the 20 “Episodes” shortly, and seeing what is there. Perhaps the designers of the program have begun to address some of the questions we have been bringing over the last postings. We shall see, and make assessments.

I attempted and failed to put the “Bold Moves” feed into my blog. If someone out there knows how to do that, the code is <script language=’javascript’ src=’http://www.fordboldmoves.com/clientscripts/externalflash.aspx?episode=20′></script&gt;, but I can’t figure out what to do with it.

More later; I am getting ready for a trip to Europe right now.

Give me your reactions and comments!


Chauncey Bell

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