Re-Thinking Interaction Design | design mind.

From Frogdesign.

“If there is a future for designers and marketers in big business, it
lies not in brand, nor in “UX,” nor in any colorful way of framing
total control over a consumer, such as “brand equity,” “brand loyalty,”
the “end to end customer journey,” or “experience ownership”. It lies
instead in encouraging behavioral change and explicitly shaping culture
in a positive and lasting way.”