So, Greg asks me, what do you mean by “design” and “designing” here?
In the first chapter of their book Understanding Computers and Cognition: A New Foundation for Design, Terry Winograd and Fernando Flores bring the question of design.
… the interaction between understanding and creation. In speaking here of
design, we are not restricting our concern to the methodology of conscious
design. we address the broader question of how a society engenders inventions whose existence in turn alters that society.